
The Forum Shops at
Caesars, "The Shopping Wonder of the World," hosts approximately
100 retailers and restaurateurs housed in palatial splendor at
Caesars Palace in Las Vegas.
Opened May 1, 1992,
the shopping attraction is an integral part of the bustling activity
in the Caesars casinos, adjoining the resort's Forum Casino. The
center routinely welcomes more than 50,000 people per day, while
holiday visitor volume easily can exceed 70,000 persons in a single
day.
The Forum Shops at
Caesars is a visual as well as a retail attraction. Storefront
facades and common areas resemble an ancient Roman streetscape,
with immense columns and arches, ornate fountains, massive piazzas
and classic statuary. Overhead, on a barrel-vaulted ceiling, a
painted sky emulates a changing Mediterranean day.
Shopping is fun at
the Forum. Every hour, on the hour, the Festival Fountain comes
alive with a realistic special effects show that includes lasers,
computerized dancing waters and robotic statues. Here, Bacchus,
Plutus, Venus and Apollo have a party, inviting all of their Forum
visitors to join them. A second robotic statue show is featured
hourly in the west corridor, where lifelike animatronic figures
of mythology's Neptune and his feuding children reenact the tragic
story of Atlantis. The two moving statues shows are presented
daily free of charge.
Adjoining the Atlantis
statues is a 50,000-gallon saltwater aquarium with hundreds of
tropical fish from 25 fish families. Aquascaping was designed
by Los Angeles -based architect Terry Dougall (designer of the
Forum Shops at Caesars) to represent the legendary sunken city
of Atlantis. Consulting fisheries biologist Brian Baldassian supervised
the aquarium project.. Included are both solitary and schooling
fish - many indigenous to Caribbean coral reefs. On weekend afternoons,
a marine biologist, assisted by a scuba-diving aquarist, gathers
young visitors to describe the marine life; these sessions are
timed during fish feedings, when some of the shyer species, like
sting rays and baby sharks, are likely to appear.
Combining shopping
with entertainment makes The Forum Shops at Caesars a destination
attraction in Las Vegas. A half-court basketball arena and treadmill
machines in the athletic shoe store Just For Feet offer customers
the opportunity to test run their purchases. Magic Masters, designed
as a replica of Harry Houdini's private library, features magical
demonstrations to passersby; prospective buyers are escorted through
a secret door into a secret room to learn how to perform an illusion.
The Warner Bros. Studios Store has a video wall showcasing new
movie trailers, popular cartoons and bloopers from classic films,
as well as a free make your own cartoon discovery area for young
visitors. The award-winning Caesars Exclusively! store, which
sells Caesars brand leisure wear, accessories and fragrance, celebrates
the sports and gaming tradition of Caesars Palace with its sculpted
marble roulette wheel in the foyer floor and in other specialty
display fixtures.
Internationally celebrated
designers like Versace, Bernini, Armani, Christian Dior, Louis
Vuitton, Gucci and Escada are among the many prestigious tenants,
as are Wolfgang Puck's Spago, The Palm, Chinois (a second Wolfgang
Puck restaurant), Cheesecake Factory, Caviarteria, Bertolini's,
Stage Deli and Planet Hollywood.
From the casino, guests
enter The Forum Shops at Caesars at the Fortuna Terrace under
an arch that stands 48 feet high. A statue of the goddess Fortuna
is the centerpiece of the rotunda, which is surrounded by a Roman
colonnade and ceiling-high recessed arches that house replicas
of classic statuary. The Warner Bros. store in this area gently
chides the Palace decor with its statues of Porky Pig and Wile
E. Coyote dressed in Roman garb..
Near the Festival Fountain
at the Las Vegas Boulevard entrance are the Forum's lower level
attractions, which include the CyberStation game arcade and Cinema
Ride.
Pedestrians along the
famed Las Vegas Strip enter the Forum Shops through a rotunda
under its brilliant Quadriga statue -- four gold-leafed horses
and charioteer. A moving walkway brings visitors in and out, through
five giant heroic arches -- an ancient symbol of great achievement.
In addition to the
valet parking available in the underground traffic tunnel at Caesars
Boulevard (north driveway), the shopping plaza offers self-parking
in the Caesars Palace free covered parking facilities.
The Forum Shops at
Caesars is located on eight acres of Caesars Palace land leased
to developers Simon DeBartolo Group, of Indianapolis, and The
Gordon Company, of Los Angeles. Designed by Dougall Design Associates,
Inc., of Los Angeles, it was constructed by Las Vegas-based Marnell
Corrao and Associates.